Enquiry Volume Held Firm
Recorded form and webchat enquiries reached 33, down 3 from August. Website contact forms continued to carry almost all enquiry volume.
Prepared by Shoutout Digital
Absolute Smiles Bassendean September 2026
September sustained enquiry flow and lifted website traffic, while new patient numbers moved lower than August and last year.
New Patients
36
This result finished 7.7% below August 2026 and 34.5% below September 2025.
Leads
33
Website contact forms generated 32 of the 33 recorded enquiries.
Meta Clicks
1,960
The Meta traffic campaign delivered 1,960 clicks during the month.
Primary Focus
Lead Outcomes
Updating lead stages will show the path from enquiry to booking and attendance.
01 Summary
September At A Glance
New Patients Moved Lower
New patients closed at 36. That is 3 lower than August 2026 and 19 lower than September 2025.
Website Traffic Continued To Grow
Website traffic reached approximately 1.74K visitors, up 11.14% on August, with paid traffic supplying the largest share of visits.
Lead Outcomes Need Visibility
As at 18 October, all recorded enquiries remain in the New Lead stage. Keeping GHL updated will make bookings, attendance, and treatment outcomes visible.
02 Results
Performance Highlights
36
This result landed 3 patients below August 2026 and 19 patients below September 2025.
33
Recorded form and webchat enquiries were 8.3% lower than August, with website contact forms still producing most enquiries.
1,960
The Meta traffic campaign delivered 97,608 impressions and 1,960 clicks.
1.74K
Traffic rose 11.14% on August, with paid traffic contributing the largest share.
Key Takeaways
- Website traffic grew again in September, with paid traffic and organic search contributing most of the visit volume.
- Website contact forms remained the dominant recorded enquiry path, accounting for 32 of 33 enquiries.
- The Meta traffic campaign maintained broad visibility, delivering 97,608 impressions and 1,960 clicks.
- As at 18 October, lead outcomes cannot yet be assessed because all recorded enquiries remain marked as New Lead in GHL.
05 New Patient Numbers
Historical New Patient Table
Monthly history across prior years provides helpful context for September's result.
| Month | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|
| January | 48 | 49 | 57 | 51 | 58 |
| February | 34 | 68 | 56 | 52 | 52 |
| March | 60 | 71 | 44 | 48 | 45 |
| April | 46 | 55 | 50 | 66 | 58 |
| May | 60 | 59 | 48 | 44 | 47 |
| June | 62 | 83 | 48 | 66 | 46 |
| July | 50 | 80 | 56 | 51 | 42 |
| August | 51 | 64 | 48 | 63 | 39 |
| September | 51 | 46 | 33 | 55 | 36 |
| October | 51 | 61 | 50 | 53 | – |
| November | 60 | 59 | 64 | 55 | – |
| December | 69 | 55 | 60 | 57 | – |
Current Month Result
The clinic had 36 new patients. That sits 3 patients lower than August 2026's 39, which is a 7.7% month-on-month decrease.
Month-On-Month Comparison
September new patient numbers moved lower alongside a modest reduction in recorded enquiries. Booked appointments and attendance should be reviewed to understand the patient outcome more fully.
Year-On-Year Comparison
This month finished 19 patients below September 2025's 55, which is a 34.5% year-on-year decrease. Patient volume remained below last year's September benchmark.
06 Leads
Lead Performance
September
Lead volume remained concentrated in website contact forms, while follow-up clarity remains the clearest area for improvement.
Recorded Enquiries
33
Forms and webchat
Top Source
32
Website Contact Form
Est. Pipeline Value
$16,500
Assigned enquiry value
Pipeline Stage
33 New Lead
Current CRM status as at 18 October 2026
Website Contact Form accounted for 32 of the 33 recorded enquiries, or 97.0% of total volume. Webchat supplied the remaining enquiry. The $16,500 pipeline value reflects the estimated value assigned to these recorded enquiries.
Website Contact Form: 32Webchat: 1
07 Meta Report
Meta Performance
September
Meta Ads activity centred on a traffic campaign.
The Meta Ads campaign was Traffic Campaign. It delivered 1,960 clicks and 97,608 impressions at an average CPC of $0.38.
08 Website Traffic
Website Traffic Overview
Visitors By Source
1.74K
Total Visitors
Traffic Insight
Paid traffic was the largest traffic source at approximately 1.22K visitors, while organic search supplied a meaningful secondary base of 308 visitors. The mix combines campaign visibility with ongoing search demand.
Recommended Focus
With traffic continuing to grow, the priority is a clear website enquiry journey and timely follow-up once an enquiry is received.
09 Landing Page
Booking Journey
Website Enquiries Remain The Main Path
Website contact forms accounted for 32 of 33 recorded enquiries in September. Keeping the booking and contact journey clear supports visitors who are ready to enquire.
10 Wins
Wins
Demand Stayed Active Through The Website
The clinic recorded 33 form and webchat enquiries, with website contact forms continuing to be the strongest enquiry source.
Website Traffic Continued To Grow
Total website traffic climbed to approximately 1.74K visitors, up 11.14% on August, with paid and organic channels driving the majority of activity.
Fresh Creative Volume Supports Rotation
Delivered reels and graphics provide enough creative variety to refresh upcoming Meta activity and reduce repetition.
11 Action Plan
Action Plan
Keep GHL Lead Stages Updated
Owner: Clinic team. Update every new enquiry in GHL each Friday. The October review should show a count for New Lead, Booked, Attended, Won, and Lost.
Improve Response And Follow-Up Speed
Owner: Clinic team. Agree a one-business-day first-response standard and review compliance weekly for new website enquiries.
Maintain A Clear Website Enquiry Journey
Owner: Shoutout Digital. Keep the booking and contact paths clear, then review website enquiry volume and form completion in the October report.
Keep Meta Focused On Efficient Traffic
Owner: Shoutout Digital. Maintain Meta traffic activity and review clicks, CTR, and CPC against September's 1,960 clicks, 2.01% CTR, and $0.38 CPC.